
Moderncine|Moderncine|2003
First developed as a short, this project was also adapted as a spec spot for MasterCard. After designing a complete saloon to be built in a Staten Island studio, Picture Kitchen recommended that the producers shoot on location at “Wild West City” in Netcong, NJ. It was was more cost effective to shoot on-location and the building plans were scrapped. The spot was shot on location and Karen Yan handled the on-set Art Direction.